THE PROCESS

I joined MoHA as a Digital Arts Fellow in February 2023 with my first task in rebranding and graphic design. In rebranding a game developer meetup previously known as Juegos Rancheros, the team reimagined the brand to evoke inclusion, playfulness, and community with a hint of Juego Ranchero’s wild west brand for recognition. This re-imagination is reflected in our decision to rename the meetup to Games Y’all, with name credits to Joe Rotheberg. With the goal and name in mind, I decided to merge the Wild West theme with a playful color palette and mascot reflective of Games Y’all’s values and the fun nature of games. I received overwhelmingly positive feedback on the logo and color palette from the Digital Arts team who stated that I captured the spirit of how they envisioned this meetup to be rebranded: an enjoyable and inviting space for everyone interested in indie game development.

As Games Y’all has grown in organizational structure, popularity, and interest in-person and online, I have continued communicating the Games Y’all brand and values through graphic design work and outreach to invite more folks into the space. Such works include web graphics for the Games Y’all website to further establish the brand and promotional graphics for each event as the Graphic Designer for the Games Y’all Communications Committee, which was established in March 2023.